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Radical Transparency

Ingredient
Transparency

We believe you should know exactly what you're eating. So we tell you everything.

What we don't use

Never in
our ice cream.

  • Artificial stabilizers
  • Artificial emulsifiers
  • Synthetic flavours
  • Artificial colours
  • Added cane sugar
  • E-number additives
  • High-fructose corn syrup
  • Hydrogenated fats

Ever.

What we use instead

Real food.
Nothing else.

  • Real A2 Desi Milk and cream from trusted farms
  • Whole millets — finger, foxtail, pearl
  • Natural cocoa
  • Whole fruits
  • Nuts — cashews, pistachios, almonds
  • Real vanilla bean
  • Green cardamom
  • Thoughtful formulation

Texture comes from understanding food science — not chemical shortcuts.

Lush Litchi - ELVN ELVN Millet Ice Cream
The Science

Why 0 Added Sugar?

Most ice creams rely on high sugar for structure and sweetness. Sugar affects freezing point, texture and how ice cream holds its form.

We reformulated from scratch to remove added sugar while preserving indulgence.

That required years of experimentation and careful balancing of fats, solids and flavour.

The result is ice cream that tastes like it should — without the cane sugar.

Plant-Based Science

Why Millets?

Most plant-based ice creams replace dairy with industrial ingredients — gums, emulsifiers, synthetic thickeners.

We chose a different path. India's ancient millets — finger, foxtail and pearl — provide natural body, fibre and creaminess.

They allow us to build texture without additives. That's the elvnelvn way.

Finger millet grains - ragi
Gir cow - A2 Desi Milk source
Dairy Science

Why A2 Milk?

Most commercial ice creams use regular milk containing A1 beta-casein protein — a variant linked to digestive discomfort, inflammation and slower absorption.

A2 milk comes from indigenous desi cow breeds like Gir, Sahiwal and Red Sindhi. It contains only the A2 beta-casein protein — the original protein structure found in all ancient cattle, and the same protein naturally present in human mother's milk.

A2 milk is easier to digest, gentler on the gut and retains more natural nutrition. It gives our SELECT range a richer, cleaner dairy flavour — without the heaviness that industrial dairy often carries.

We source our A2 milk from trusted farms that raise desi breeds on natural feed. No hormones. No antibiotics. Just real milk, the way it was meant to be.

Our Promise

Short lists.
Real ingredients.
Full transparency.

We believe a shorter ingredient list is a sign of quality. If we can't explain every ingredient to a child, it doesn't go in.

See Our Ice Cream
0 E-numbers · 0 Added Sugar · 0 Artificial Stabilizers · 0 Synthetic Flavours · 0 Artificial Anything