Investigations into ice cream ingredients, FSSAI regulations, and what “clean-label” actually means in India.
Most "no added sugar" ice cream in India is built on synthetic sweeteners — Stevia, Sucralose, Maltitol. ELVN-ELVN sweetens with three natural sources only: whole dates (primary), allulose…
May 25, 2026
FSSAI permits over 1,800 flavour compounds across three categories — natural, nature-identical (synthetic), and artificial — and packs are allowed to lump them under "permitted flavour". The narrower…
May 18, 2026
Most 'sugar-free' Indian ice cream uses Maltitol or Sucralose. ELVN-ELVN sweetens with whole dates, allulose (a rare sugar with zero glycemic impact), and natural monk fruit extract —…
May 6, 2026
ELVN-ELVN replaced industrial stabilisers and emulsifiers with a blend of unmodified plant starches that do the same texture work — no INS-coded gums, no mono- and diglycerides, no…
May 6, 2026
By the cleanest-ingredient-list definition (0 added refined sugar, 0 synthetic sweeteners, 0 industrial stabilisers, natural flavour extracts only, whole-food primary sweetener, A2 Desi cow dairy), ELVN-ELVN is the…
May 6, 2026FSSAI permits guar gum, polysorbate 80, mono- and diglycerides and a long roster of permitted additives in ice cream. Here's what they are, and how a Bangalore brand…
May 6, 2026